Creating a welcoming atmosphere in an RV dealership is crucial for building customer loyalty. One effective way to achieve this is by introducing staff as people, not just sales representatives. This can be done by sharing personal stories, photos, and experiences of employees with customers. By doing so, customers feel like they are interacting with individuals rather than corporate entities.
This approach has been inspired by the trend of displaying pet brag boards in retail stores, which have become a popular way to personalize the shopping experience for customers. By sharing employee's personal stories, RV dealerships can create a sense of familiarity and connection with their customers.
Sharing staff stories can also help to slow down customers' pace in the parts and accessories areas, making them more inclined to impulse buy or remember something they need that wasn't on their list. This approach requires minimal effort but can have a significant impact on customer loyalty.
To get started, RV dealerships can ask employees about their personal RV experiences and share these stories through various channels such as social media, email newsletters, and even in-store displays. The goal is to make the dealership feel more like a community than a corporate entity.
One suggestion is to create a space on a wall or easel that showcases employee stories, photos, and experiences. This can be done using posterboard, Coroplast sign board, or other materials that can be easily printed and displayed.
The key to making this approach successful is to make sure the content feels genuine and homemade. RV dealerships should avoid using manufactured materials or templates that may give off a corporate feel.
By humanizing their dealership, RV businesses can create a memorable experience for customers and establish a positive reputation in the industry. This approach requires minimal investment but can have a significant impact on customer loyalty and retention.
The success of this approach depends on the quality of content and the effort put into sharing it with customers. By doing so, RV dealerships can build trust with their customers and create a loyal following.
Ultimately, humanizing an RV dealership is about creating a sense of connection and community between the business and its customers. By sharing personal stories and experiences, RV businesses can establish themselves as more than just corporate entities and build a loyal customer base.
