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VW ID.4 to Be Rebranded as Tiguan EV in Mid-Cycle Update

VW ID.4 to Be Rebranded as Tiguan EV in Mid-Cycle Update

Jan 23, 20261 min readThe Drive

4 prototype has been spotted with significant changes, including a re-designed body structure and updated exterior features that bear resemblance to the upcoming Tiguan EV. According to Automotive News, these updates are part of a branding overhaul aimed at making the electric crossover more appealing to customers on an emotional level.

4's new look is expected to be unveiled in the near future, with Volkswagen reportedly planning to rebrand it as the ID Tiguan. This move is seen as an attempt to make the model more relatable and desirable, particularly in a market where consumer interest in electrification has been declining recently.

4 will likely feature a more traditional design language reminiscent of its gas-powered counterpart, the Tiguan. The changes include lifted mirrors, pull handles similar to those found on the Tiguan, and headlights designed to match the Tiguan's.

Additionally, the divider between the upper and lower bumper has been made more pronounced, further blurring the lines between the two models. 4's value proposition.

EazyInWay Expert Take

This mid-cycle update suggests that Volkswagen is taking a bold approach to revamp its electric lineup and appeal to a broader audience. By incorporating design elements from its popular Tiguan model, VW may be able to create a more emotionally resonant vehicle that better aligns with customer preferences.

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Source: The Drive

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