The Derema Group has made a significant move in expanding its sales team, welcoming Kristie M. Olmeda as the company's newest sales specialist.
Olmeda brings to the table an impressive background of operational and parts expertise gained from her tenure at MarineMax and West Marine, where she successfully streamlined processes, supported sales growth, and delivered exceptional customer service.
Her bilingual proficiency in English and Spanish will enable her to effectively communicate with dealers and customers across southern Florida and into Latin America, further solidifying Derema's presence in the region.
Olmeda's extensive experience has equipped her with a deep product knowledge and passion for parts, allowing her to translate complex technical information into meaningful conversations that drive sales growth and customer satisfaction.
The company's president, Kurt Forsman, has expressed his enthusiasm for Olmeda's appointment, stating that 'Kristie's experience and energy are a tremendous addition to our team.' This endorsement highlights the significance of Olmeda's arrival in bolstering Derema's dealer relationships and international initiatives.
As the new sales specialist, Olmeda will cover a vast territory spanning from Fort Myers across to Miami, extending into the Florida Keys and Latin America, underscoring Derema's commitment to expanding its reach beyond North America.
Under Scott Couturier's guidance, Olmeda will play a pivotal role in driving Derema's international growth strategy, leveraging her expertise to strengthen relationships with manufacturers and dealers worldwide.
Olmeda's unique blend of operational acumen and passion for the outdoor lifestyle makes her an attractive asset for Derema, as she brings an authentic perspective to the company's boating and outdoor markets.
The appointment of Kristie M. Olmeda marks a pivotal moment in Derema Group's expansion plans, underscoring its dedication to supporting manufacturers and dealers across North America and international markets.
As the sales landscape continues to evolve, Derema's strategic hiring of Olmeda positions the company for long-term success and growth, cementing its position as a leader in the industry.
